Do You Prefer Storms or Hope?

Words have power. Most people I know prefer hope to conflict, challenge, opposition, bad weather, delays, shipwreck, drowning, injury and possible death. The same was true in 1488 when Portuguese explorer Bartholomeu Dias first encountered what he called the Cape of Storms while seeking a trade route to the Far East.

John II, king of Portugal at the time of Dias’ report, didn’t see it the same way. Being the visionary, John wanted to recruit oodles of explorers to locate a faster way to get goods to and from the East. “Cape of Storms” just didn’t seem like the right heading for the brochure, so John II changed the name on the map to “Cape of Good Hope.” The Cape represents a major geographic and psychological landmark for shippers who, after weeks heading south, longed to turn east in search of the Orient.

The same was true for me last week as I observed a variety of leaders meeting in Cape Town, South Africa. As those seeking to positively influence others, we need to watch our words carefully. This is one area I am constantly needing to grow in. I tend to be more of a prophet than a salesman, which doesn’t always help my hearers receive my message with my intended impact. It helps me to consider Nathan’s “here’s an interesting story” approach to confronting King David.

Proverbs 15 also offers some counsel for us seeking to shape the conversation:

A soft answer turns away wrath, but a harsh word stirs up anger.

A glad heart makes a cheerful face, but by sorrow of heart the spirit is crushed.

Next time an opportunity presents itself, let’s seek to focus on hope rather than storms.

Lesson for those who lead well: Word choice can open new trade routes to previously unexplored opportunities.

By Ken

Dr. Ken Cochrum (DMin, Bethel University) is Vice President of Global Digital Strategies at Cru (formerly Campus Crusade for Christ) in Orlando, Florida. An avid cyclist and aspiring guitarist, he also holds a degree in Mechanical Engineering from The University of Texas and a Masters of Arts in Biblical Studies from Dallas Theological Seminary. He recently co-founded, a movement passionate about connecting people to Jesus using digital strategies. He previously served as vice president of Cru’s student-led movements worldwide. He and his wife Ann spent 13 years in East Asia where they raised their two children. Ken blogs regularly at

2 replies on “Do You Prefer Storms or Hope?”

Thanks, Ken, for the perspective reminder. What amazing places you have gotten to see in recent months!

Wow. Not sure what you thought about the wildly popular book Blue Like Jazz, but as I read through your website/blog I have to believe you and your readers/students would enjoy the new book: Brown Like Coffee. I found it at
I would love for you to read it and review/critique here on your site. Thanks

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.