Video: What’s Our Digital Strategy?

In this interview, Ken Cochrum talks about the opportunities and barriers facing Virtually-led Movements (VLM) and Cru in leveraging digital strategies for launching spiritual movements.


By Ken

Dr. Ken Cochrum (DMin, Bethel University) is Vice President of Global Digital Strategies at Cru (formerly Campus Crusade for Christ) in Orlando, Florida. An avid cyclist and aspiring guitarist, he also holds a degree in Mechanical Engineering from The University of Texas and a Masters of Arts in Biblical Studies from Dallas Theological Seminary. He recently co-founded, a movement passionate about connecting people to Jesus using digital strategies. He previously served as vice president of Cru’s student-led movements worldwide. He and his wife Ann spent 13 years in East Asia where they raised their two children. Ken blogs regularly at

5 replies on “Video: What’s Our Digital Strategy?”

Ken and Matt, Thanks for providing some clarity to virtual led ministry as well as casting vision for what we are trying to do. Great weather analogy. It was extremely helpful. Very encouraging.

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