I have a confession to make. In April 2013 when I accepted the role of VP of global digital strategies I had no idea what I was getting into.
I was, however, convinced of the massive, undeniable influence digital culture wielded in our world, and therefore on our organization. And I had faith that God wanted us to dive into the digital river.
Since then we’ve come a long way. We have acquired an entire new vocabulary, daily tossing around terms such as customer decision journey, UX/UI, digital marketing, bounce rates, CTRs and CTAs, predictive analytics, outside-in, responsive content, and digital maturity.
Recently we took a step back to evaluate some of the snapshots and highlights of the past 14 months. Russ and Matt, two teammates, put together a brief timeline to highlight what God has done. You can enjoy it below. Just hover over the left or right side and click through our journey. I hope you’re as encouraged as I am.