What I Learned From Launching CLOSE

This guest post comes from Kourtney Street, a dear friend and teammate whose vision helped me transform a great idea into a tangible project. By God’s grace my book CLOSE hit #1 in three categories of Kindle downloads this week: Church Leadership, Business & Management>Teams, and >Leadership.

Over the last eighteen months, our team watched as Ken completed his dissertation and transformed it into a book accessible to business and ministry leaders. In March I had the privilege of spearheading the launch for Close: Leading Well Across Distance and Cultures. I’ve been asked to share what I learned from launching a book. Here are my favorites, in no particular order:

Every Book Launch Needs a Wedding Planner. Smart brides and grooms know that having someone oversee all the important details of their big day is a non-negotiable. Wise authors take heed. If writing a book is like a wedding, the launch is the reception. Yet most authors leave after the vows only to miss the amazing celebration afterwards. Writing a book is exhausting. Authors must budget time and resources to ensure a successful launch. This includes finding someone to oversee your launch. Even an amateur, like me.

Every Amateur Book Launcher Needs Help From an Expert. There are copious books and resources on the Internet that got the ball rolling. But taking the message of Close to heart, I found someone to lead me well from a distance. In a providential turn of events, God provided Becky Robinson of Weaving Influence to coach me. Becky is an expert at promoting books for successful leaders, so Ken and his message were her forte. The launch would not have been as successful as it was without her wisdom and encouragement. I also gained a wonderful friend in the process.

Laughter is Imperative, Especially When Making Mistakes. At 10:28 pm the night before the launch, I realized that the main hashtag we’d chosen for the launch brought up very questionable sites on Twitter. I flashed back to a conversation with my husband weeks before in which he recommended that I double check the hashtags. Oops! Unfortunately, it was past Ann and Ken’s bedtime, and I’d intentionally not learned to make any changes on his website. Oops again! I did not have the password accessible, and all the information was loaded and ready to go out in less than 12 hours.

Don’t Be Afraid to Call in Backup. After regaining my breath, I emailed our teammate Claire. Thankfully, Claire was online, and her Luminosity Brain Training enabled her to recall Ken’s cyber-secure password. She changed the hashtag to something that would not get us all fired. It was a rookie mistake, but Claire was very gracious and truly happy to help me.

It Takes a Village to Launch a Book Well. The technological piece of the launch was by far my biggest learning curve. I’d never created pull-quotes or coached a graphic designer. At a crucial part of the journey, another teammate Matt patiently coached me through our design plan and saved the project. My husband, Rich, who has a keen grasp of social media, gave non-stop wisdom and advice and cheered me on into the wee hours many nights. Our official CLOSE Launch Team of colleagues, friends, friends of friends, and supportive strangers who Tweeted, Facebooked, reviewed and championed the book made the launch truly something to celebrate.

I love my job. Serving alongside Ann and Ken Cochrum on staff with Cru for the last eight years, has been such a joy and privilege. They authentically live this message–leading and loving well across distance and cultures. There are less than 48 hours left of the Free Kindle Download week. If you have not already read Close, I hope that you will take advantage of this free download opportunity and be challenged and inspired by its message.


Kourtney with Ken and AnnKourtney Street is a native Texan turned Global Nomad thanks to Rich, her husband of 16 years. Kourtney and Rich joyfully serve on staff with Ann and Ken on the Global Digital Strategies team. Her days start with strong coffee and are infused with life and laughter via her three sons. Kourtney reads voraciously, blogs sporadically, and loves with her whole heart. Find her at

By Ken

Dr. Ken Cochrum (DMin, Bethel University) is Vice President of Global Digital Strategies at Cru (formerly Campus Crusade for Christ) in Orlando, Florida. An avid cyclist and aspiring guitarist, he also holds a degree in Mechanical Engineering from The University of Texas and a Masters of Arts in Biblical Studies from Dallas Theological Seminary. He recently co-founded, a movement passionate about connecting people to Jesus using digital strategies. He previously served as vice president of Cru’s student-led movements worldwide. He and his wife Ann spent 13 years in East Asia where they raised their two children. Ken blogs regularly at

3 replies on “What I Learned From Launching CLOSE”

So well said Kourt. Way to model “always learn, embrace adventure, honor team and value humility”. You are a difference maker via what you do and who you are.

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