Year: 2016

  • Larger Scope, Fewer Words

    “I really appreciate having a clear framework for our digital ministry,” Doni told me over lunch today. “My dad was in the Indonesian military. He trained me well in the need for clear focus. It can be a matter of life and death.”

    Doni gives leadership to 14 nations’ digital efforts in southeast Asia. The scope and complexity of his leadership challenges are huge. But he and his growing team are making great progress. This is due in large part to his love for people and his ability to clearly state a few objectives.

    Here are two lessons I’ve learned in mobilizing large groups of people:

    1. The more clearly we sound the deepest spiritual note, the higher level of personal commitment the right people will choose to offer.

    2. Less is more with vision. The number of words, goals, or ideas a group can digest is inversely proportional to the size of the group. If we want to mobilize 10 developers on a project, we may be able to get away with a few pages of ideas. If we want to scale to 10K or 100K people who are actively involved, we may need to be in the range of 3-10 words.

    Jesus launched a worldwide movement with a few simple ideas: Love God. Love people. Follow me. Make disciples.

    Once people have the big idea clearly in mind, they can run at their own pace.