Books & Quotes

Let Your Message Come Through

The ability to clearly communicate sets excellent leaders apart from the others. One way to ensure poor communication is by medicating people with boring, run-on, predictable presentations.

You’ve got something important to say. How do you say what you mean and increase retention of what was said?

Here are a few tips:

  • The greatest teacher the world has ever known used three time-proven methods. He told stories, asked questions, and practiced what he preached.

  • Give me a word picture, or a great image. Unless you’re training someone for a very specific task, avoid powerpoints with lots of small bullets.

  • Read this FastCompany article on good presentations.

  • Make it Stick. Consider reading Made To Stick by Chip & Dan Heath. They help us communicate SUCCESsfully by exploring six qualities that make ideas easily memorable. Keep things:
  1. Simple
  2. Unexpected
  3. Concrete
  4. Credible
  5. Emotional
  6. Stories

I think I can remember those.

By Ken

Dr. Ken Cochrum (DMin, Bethel University) is Vice President of Global Digital Strategies at Cru (formerly Campus Crusade for Christ) in Orlando, Florida. An avid cyclist and aspiring guitarist, he also holds a degree in Mechanical Engineering from The University of Texas and a Masters of Arts in Biblical Studies from Dallas Theological Seminary. He recently co-founded, a movement passionate about connecting people to Jesus using digital strategies. He previously served as vice president of Cru’s student-led movements worldwide. He and his wife Ann spent 13 years in East Asia where they raised their two children. Ken blogs regularly at

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