Culture Leadership Movements

Video: Social Media Revolution 2011

I know you’re probably tired of hearing more statistics about social media.

But how well do you use it?

How well does your organization, business, church or local ministry use social media to empower your vision champions? To drive change? To bring new business in the front door? To accomplish your mission?

As leaders we need to speak the language of the people we’re leading today as well as those we’ll be influencing (and being influenced by) five to ten years from now. Here’s one of the best (read: shorter and better music) updates to the ShiftHappens video series. Ignore the facts to your own peril.


And the longer version with the old, familiar Fatboy Slim track.



By Ken

Dr. Ken Cochrum (DMin, Bethel University) is Vice President of Global Digital Strategies at Cru (formerly Campus Crusade for Christ) in Orlando, Florida. An avid cyclist and aspiring guitarist, he also holds a degree in Mechanical Engineering from The University of Texas and a Masters of Arts in Biblical Studies from Dallas Theological Seminary. He recently co-founded, a movement passionate about connecting people to Jesus using digital strategies. He previously served as vice president of Cru’s student-led movements worldwide. He and his wife Ann spent 13 years in East Asia where they raised their two children. Ken blogs regularly at

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